As a leading brand on the shelf, Pull-Ups, wanted to give parents resources for potty training, as well as showcase their quality products in the diaper aisle at Babies "R" Us. Retail aisle design included dimensional shelf headers, shelf strips, blades and an interactive component for kids. Web design was created to fit within the BRU brand and provide handy shopping tips. A catalog layout provided a hands-on potty training guide for parents to reference at home.
